Split Second: Stop Stalling. Start Doing

You know exactly what you need to do. You’re just not doing it.

Not because you’re lazy. Not because you lack motivation. Because in the split second between deciding and doing, something in your nervous system flinches, and before your brain can intervene, you’re checking email, scrolling your phone, reorganizing your desk, doing anything except the thing.

That flinch has a name: Recoil.

It’s the reflex that pulls you away from action the moment it matters.

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